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Corporate Relations
Corporate Relations
Many Canadian corporations and business organizations have forged a relationship or strategic alliance with the Childhood Cancer Foundation: their way of helping us win the fight against childhood cancer.
Corporate Canada can contribute in any number of ways to help the Foundation in its work. Where our missions are a good match and where the Foundation's childhood cancer focus meshes with the strategic philanthropy or marketing goals of the organization, alliances with our business partners can be truly win/win/win: a win for the Foundation; for the business organization and their employees; and, most of all, a win for our children and their families.
Here are just some of the ways that working with the Foundation to design a winning relationship can be a smart business decision:
- Consumers favour it: Studies reinforce that consumers are significantly more prone to purchase goods and services from companies that are seen to be supporting positive causes and that are working toward positive change in the community;
- A boost to sales: A cause related type relationship with on-product promotion or gifts linked to sales can boost the image of a corporation, along with its sales. What better or more noble cause could a corporation choose than cancer in children?;
- A morale boost for your employees: Employees love to see their employer doing good things to help others. It gives them a sense of pride and purpose. The Foundation will work with companies to make sure that our staff, survivors and researchers attend company events as speakers and motivators. The Foundation will also work with companies to identify volunteer roles for employees with the Foundation, a parent or support group, or a local children's hospital;
- Recognition and appreciation: The Foundation understands that not all companies want or need the same thing in terms of recognition or appreciation for their gift. The Foundation will work with companies to custom fit an appreciation program that reflects the nature and value of the gift and that works best for the company and its employees. For a sample recognition matrix used for smaller corporate gifts see our "Recognition" section
Here are just some of the ways that corporations can help:
Donations
Consider a cash donation to assist with any one or several of the Foundation's programs. Cash gifts can be designated or applied to a specific program, or it can be left to the discretion of the Foundation to apply the gift in the best way it sees fit.
Sponsorships
All or part of a program can be sponsored. For ongoing, multi-year sponsorship support of larger programs, such as our Scholarship Program or aspects of research, significant appreciation such as naming opportunities can be arranged. Such sponsorships afford companies the chance to be identified, nationwide, with specific programs seen to be benefiting the fight against childhood cancer.
Cause-Related Marketing
Simply put, cause-related marketing refers to selling a product or service using a strategic alignment with a charity or positive cause as one element in the marketing plan. Cause-related programs often result in a small share of sales going to the charity, or an opportunity for consumers to donate a small amount over and above the purchase price. There are many formulae and many approaches to on-product and P.O.P promotion. The Foundation would be most pleased to talk through strategy with any interested company.
Gifts-In-Kind
Gifts-in-kind refer to the gift of a product or service for the use of the charity or its client base. The Foundation has benefited in the past from everything from gifted laptop computers, to free air travel, to gratis décor support for our annual Gold Ribbon Gala. Gifts-in-kind are wonderful ways for the Foundation to contain costs or to provide precious services to families.
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